Isabel’s been missing for more than a year
On April 20, 2012, Isabel Celis was reported missing. Local media in Tucson, Ariz. reported on the case immediately following her disappearance, helping attract public awareness and even search volunteers. As the days and months went by, the media slowed and then stopped reporting on Isabel’s case all together. But Isabel’s family did not forget, neither did we.
When a child goes missing law enforcement and families work with media to publicize the child’s name and face. But when the child is still missing one, five, 10 years later, the media often loses interest.
The more people who see a photo of a child, the better chance someone will recognize him or her. So families often spend substantial time and effort to get their child’s face on TV, online and in print.
We know how difficult it can be to keep up a relationship with the media. We see this publicity fatigue happen in case after case. To combat this fatigue our team sends anniversary press releases to the media every month.